A tablet PC market welcome down price boom
Article by Kitty Lily
Just past the National Day, lenovo’s “le Pad” a large shipment. For now, the national multiple dealers are significantly break goods state, evidenced by the gunners degree.
Because, just before the national, lenovo to promotion, it under paragraph 7 inches “le Pad” price adjustment directly to 1000 yuan. Lenovo, of this move, it is very likely to be directly cause tablet computer a new round of price wave.
“Le Pad” down to one thousand yuan shocked market
Apple iPad launch next year or in low price
“‘ music Pad” sold nearly 3000 yuan, I hesitated to add some money to buy the iPad don’t, but to 1000 yuan, that even want to also don’t want to and get to rob bai!” Hangzhou people tips for National Day just bought a 7 inch “le Pad” to old mama, “mom can use wifi watching movies, also can at any time the Internet playing mahjong, with GPS, still can do vehicle-mounted computer, lest she should drive can’t find the way.”
Tips said that, at present, the location of the tablet computer to still only a “game”, mainly used for entertainment or, so the price of one thousand yuan, is in line with their own “psychological price”, and “le pad” or a more mainstream brand computer configuration.
Last month, lenovo group global vice President and the President of China ChenXu hangzhou east when he said last quarter, “le Pad” in the global sales accounted for more than reached 5.8%, in second place, but the gap with iPad is very far away.
Obviously, the tablet computer on the market, and “apple” if want to go, and only iPad divergency route. And the cuts, lenovo’s strategy is also apparent mass market route, go, develop the $ one thousand tablet computer market.
Yesterday, reporters visited three way electronic street discovered that, the lenovo to force the “promotion price” for its rapidly at the big market share. Yesterday, a lenovo brand shop of xixi the cyberport salesman told reporters, “now ‘music Pad’ basic to how many goods, went out how many goods, now it is hard to take goods, a lot of the only wait until late October…….”
According to information, along with the tablet computer market is booming, from June this year began, the tablet computer the manufacturers have increased the Pad LCD panel of production inputs, also makes cost down dramatically. In addition, IT products to the quantity of the one-time procurement, also directly determine the price of high and low.
In addition, it is worth noting, “le Pad” cuts outside, lenovo also launched a $ one thousand “music phone”, 999 yuan, the price can be bought double card double to smart phones. Industry insiders revealed, lenovo had planned to take 6 months time, sold 500000 units of one thousand yuan “music Phone”. But the data shows, lenovo to reach the digital goal, it took only a month.
For the price, the associate fellow travellers, not a few. The reporter understands, visit hangzhou each big computer city, like a less-known homebred brand, the original price is in one thousand yuan of right-and-left 7 inch screen tablet computer, and there are only yuan, in.
And in taobao a crown of digital store three, the reporter sees a 7 inch screen, 1.5 GHz single-core CPU, Android2.3 system, some brand tablet computer, price 465 yuan only, this month has already sold more than 800 sets.
“Now guangzhou, shenzhen and other places to have a large number of MP3, MP4 manufacturers also killed into the Android tablet market, they used the basic is the same set of plan, hardware configuration and exterior are the same, the low end of the market now is a basic warfare.” Industry insiders said.
In addition, the reporter found that, even in the high-end market also had had a subtle change, although samsung GALAXY Tab tablet computer foreign official pricing didn’t change, but the actual price has also fell to 3999 yuan from 3300 yuan, 3400 yuan.
But, although at present “le Pad” tablet PC at the low end of the market, but also on a remarkable run cannot treat STH lightly. Because, according to foreign media reports, Ticonderoga Securities analyst Brian White on Wednesday forecast, apple early next year will launch the low end tablet computer “mini iPad (iPad mini)”, and the amazon Kindle Fire against seven inches flat.
White points out, the new product called “mini”, it refers to the iPad price, and do not necessarily is a smaller size. He is expected to the low end of the iPad, in 250-may be price 0 range.
White added, most of his contact apple revealed information, supplier is not promising prospects, the overall environment industry needs go soft, may be low iPad launch.
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I’m Kitty Lily , which offers quality products such as China Film Masterbatch, China Black Masterbatch, and many more. Know more , please visit Color Masterbatches .